2025 Quarter 2 Newsletter – Transform Your Fitness Business with These Tips and Tools

With a lifetime of customer-facing industry experience, Jodi Giampaoli now had a new challenge: to learn the fitness industry while mastering a brand-new software system AND leading three Stretch Zone locations in Petaluma, Santa Rosa, and Napa, California… without disrupting the business.

“When I started with the Health Industry, ClubReady was an amazing asset,” said Giampaoli. Her experience with other management software gave her a baseline of what to expect – and ClubReady’s learning curve outperformed the competition.

As health clubs continue to evolve in a highly competitive and tech-driven market, ClubReady is helping operators keep pace through smarter use of artificial intelligence, mobile technology and data insights. In a recent discussion, Drew Surprenant, the senior director of customer success at ClubReady, shared the key trends shaping the future of club operations and how the company is working to meet emerging needs.

AI-Powered SMS Platform for Boutique Fitness

We’re excited to announce our new partnership with Verb, an AI-powered SMS platform built for boutique fitness businesses!

Verb helps you connect with clients instantly through intelligent, personalized text messaging-boosting engagement and retention. Verb is the only AI Agent built for helping clients achieve their wellness goals. Verb walks clients through boutique fitness journeys while keeping members coming in your doors and renewing their memberships. With features like smart AI replies, habit tracking, and real-time insights, Verb makes it easy to keep your members motivated and reduce churn.

Ready to take your client communication to the next level?

Franchise Growth and Performance – Longest Agency Partner

We’re excited to shine a spotlight on our longstanding agency partner, Franchise Ramp! With over a decade of experience, Franchise Ramp has been a driving force in helping boutique fitness franchises unlock their full potential.

Franchise Ramp specializes in:

• Founded by Franchisees For Franchisees: Empowering individual locations to thrive within their communities.
• Franchisor Success: Leveraging their proven Franchisor Launch Blueprint to fuel scalable growth for brands.
• Franchise Performance Creative™: Delivering full service creative production, and tailored omni-channel marketing strategies that boost conversions and reduce costs.

Their deep understanding of the franchise landscape and commitment to results have made them an invaluable resource for our customers and the broader fitness community.

Manage Health Programs, Referrals and Insurance for Boutique Fitness

We’re proud to partner with Welld, a leading platform that helps boutique fitness businesses manage health programs, referrals, and insurance reimbursements-all in one place.

Welld’s easy-to-use tools streamline operations and boost member engagement with 60+ ready-to-go wellness programs. Trusted by organizations like the YMCA and Johns Hopkins, Welld supports measurable health outcomes and business growth.

Discover how Welld can help your fitness community thrive.

Check out our Partner Page here to learn about more of our amazing partners!

With 27 years in the industry, Justin Fouse, Elevate Fitness Coaching founder and CEO, has experienced change, evolution, and growth throughout the fitness industry. “When you think about the fitness consumer 20 years ago when I was operating within clubs providing personal training, it was very uncommon for us to see women on a squat rack. It was very uncommon for us to see a 19 20-year-old very serious about strength training. But that’s changed. The tide has changed.”

Check out a podcast where Fouse reveals:

• how software helps position personal training within health clubs
• what it takes to deliver a top-notch member experience
• how flexibility is the key to long-term success
• what operators should look for when considering a new platform

Watch AI Agents 101: How Agents are Transforming Fitness and Wellness; a free webinar designed to demystify artificial intelligence (AI) and introduce you to the powerful role of AI agents. Whether you’re new to the concept or unsure how it applies to your day-to-day operations, we’ll break it down in simple, practical terms.

Learn how AI agents are already streamlining operations, increasing revenue, and supporting staff in real businesses like yours—plus get a behind-the-scenes look at a real-world case study.

Your instructors’ summer vacation and subbing requests are rolling in—and your staff scheduling is about to get messy!

Endless texts, manually juggling subs on spreadsheets, WhatsApp groups! That’s where our partner NetGym makes things easy (and a little magical).

NetGym removes all the manual work and automates subbing. Now is the perfect time to check it out.

• Two ways syncing with your ClubReady scheduling
• Instructors are accountable for their sub requests
• Managers have full visibility and approval rights
• Automated alerts notify your staff that a sub is needed
• No endless texting, first to say “yes” confirms to everyone

Owners, Managers, and Staff Love NetGym for Subbing…and More!

NetGym saves valuable management time. Plus, it does so much more: streamline your staff communication, track who’s read key messages, track important certifications like CPR, and manage SOPs and staff docs in one place.

When clients first step into your fitness studio, the check-in area sets the tone for their entire experience. It’s the first impression they get of your facility – and it’s crucial to make it as welcoming and comfortable as possible. It starts with your staff being readily available for check-in, providing new members with a tour of the studio, and introducing them to the necessary staff members that will be assisting with their workout – but it doesn’t stop there. While check-in is the first stop, you need to consider the entire lobby and the locker rooms as well to create an overall welcoming atmosphere.

ClubReady Concierge Services can free up your staff’s time from lead conversion to provide them with the necessary available time needed to care for the studio and its members.