Canceled flights. Shorter hours. Slower service – if the place is even open. Empty shelves. Forced into self-serve lanes and self-help channels everywhere. The view across industries is maddeningly repetitive: we’re often paying more and getting less. And people are tired of it.
Has the role of technology changed, or just been accelerated? There’s been plenty of discussion on the increasing role of technology during the pandemic. Many brands have been applauded for their ability to quickly implement solutions that serve their customers and offer extended value.
Over the past twenty years, working on the consulting side of the fitness equation has allowed me to view a magnificent evolution of CRM solution needs in the fitness space, both in the gym and studio markets.
iKizmet offers a powerful suite of analytics features that help you fill classes, retain clients, and maximize revenue. New workouts, new technology, and more studio options than ever have changed the game for businesses in the fitness industry. To stand out in an increasingly competitive market, you need to know your numbers. That is, the data behind your business.
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We all know that this year has been nothing but normal, but before we end this crazy year of 2021, we wanted to note some consistent challenges that keep popping up in studio owners' paths. The ClubReady team has been working hard at conferences and wanted to supply you with a few trends to watch out for while completing your 2021 year.
On any journey, it’s critical to have a destination in mind. But when the path is long and potentially winding – like every fitness journey inevitably is – it’s critical to have support.
COVID-19 has hit everyone hard, but no industry more than the fitness studios. The good news is that people are coming back to the studio.
The personal connections and wellness benefits of going to the gym aren't going away, but even stronger now. People want to go to see and be with people again.
"ClubReady obviously is the basis of our business. It's the software that we essentially use to run every aspect of our business," says Billy Najam, Founder and General Manager of LYNX Fitness Club.
Staying active isn't just an in-studio thing for the team at Lynx Fitness Club. It's a team effort to create useful content across platforms that drives engagement.
COVID-19 has brought many challenges to personal lives and businesses. Things are improving, but they are definitely different now.
Group fitness has changed in the near term: hybrid classes with both in-person and virtual are expected. Making that process simple is critical.
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