ClubReady and myFitApp Create the Ultimate Member Experience for Fitness Business Owners

Devin Meister
June 22, 2022

New partnership gives fitness and health club owners advantages in a rapidly changing market.

ST. LOUIS, June 22, 2022 | Today, ClubReady, the leading provider of full-suite studio fitness and wellness club management software and services, announced a partnership with  Clubessential Holdings‘ sister company, Innovatise, to offer its open, flexible, independent, mobile marketing platform myFitApp to the fitness industry.

With the new partnership, ClubReady customers can build their business with the power of a branded member app they design and manage, including the modern features members demand with the flexibility clubs need. This creates an unbeatable 1-2 punch when combined with the backend strength and scalability of the ClubReady suite.

In addition to creating and managing their branded app themselves, with myFitApp powered by ClubReady, fitness businesses can retain members, acquire new ones and upsell existing members with a range of features, including:

  • Booking and event scheduling quick and easy booking for members
  • Content marketing gyms can create and publish content in their app in minutes
  • myFitApp@home built-in live-streamed and on-demand video platform
  • Monetization and paywall integrated payment for physical and digital goods and services
  • Lead generation integrated referral programs that can pay for the app many times over
  • Attendance and access control that prevent fraud and increase revenue

Combined with the ClubReady core suite for member management, billing, CRM, staff management, business analytics, performance tracking, and managed sales services, the partnership offers the most robust mobile fitness technology solution in the industry.

“The fitness industry is becoming increasingly member-centric and many want the flexibility to workout at home or wherever they are. The advanced capabilities of myFitApp enable studios to deliver a hybrid experience that delivers on their brand promise with every touch,” said Darol Lain, President of ClubReady. “At the same time, it empowers gym operators with advanced sales and marketing tools to drive new members and retain and upsell existing members.”

“The gym market is rapidly growing and evolving,” commented Thomas Schuster, CEO of Innovatise, the company behind myFitApp. “Fitness businesses need tools to deliver an outstanding user experience, a marketing platform to acquire and retain customers, and a powerful solution to manage it all as the business grows. The combination of myFitApp and ClubReady does exactly that.”

To learn more about the advantages of this new partnership visit the website Current ClubReady customers can begin taking advantage of the myFitApp capabilities by contacting [email protected].


Innovatise is the developer of myFitApp, an open, hybrid fitness platform gyms & health clubs use to communicate their brand, retain members, acquire new ones and deliver digital fitness using the unique power of mobile. With over 2,300 gyms and over 10M App downloads worldwide, we are leaders in providing marketing-focused, branded apps for gyms, particularly in the UK and DACH. Our UK customers include GLL, Everyone Active, Bannatyne and Gymbox. In DACH our customers include JustFit, Fitnessloft, Elixia, Smile X and PureGym. To learn more, visit Follow on Facebook and LinkedIn


ClubReady is the leading provider of full-suite studio fitness and wellness club management software and services. Founded in 2009, ClubReady has been committed to building the studio fitness business of the future. The ClubReady Fitness Management Platform provides clients with full membership management and engagement experience to attract, retain and better serve their members. From CRM to royalty management, and multimedia messaging to predictive analytics, ClubReady is focused on delivering software leading to higher member engagement, retention, and loyalty, as well as unlocking earning potential, capitalizing on utilization trends, and optimizing member acquisition and retention. For more information, visit

Clubessential Holdings LLC

Clubessential Holdings is fulfilling its global mission of investing in and creating cutting-edge, category-defining businesses by providing a full suite of membership and club management Software as a Service solutions to private clubs, public golf courses, health & fitness clubs, military organizations, municipalities, and college athletic programs. Across eight brands – Clubessential, ClubReady, Exerp, foreUP, Innovatise, PrestoSports, TAC, and Vermont Systems – the company offers a variety of forward-thinking technology and services which help more than 10,000 customers attract, engage, and retain club and community members and fans for life. For more information, visit

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Amy Huff
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