Lifting PT Business Through Cycles of Change
Devin Meister
April 4, 2025
With 27 years in the industry, Justin Fouse, Elevate Fitness Coaching founder and CEO, has experienced change, evolution, and growth throughout the fitness industry. “When you think about the fitness consumer 20 years ago when I was operating within clubs providing personal training, it was very uncommon for us to see women on a squat rack. It was very uncommon for us to see a 19 20-year-old very serious about strength training. But that’s changed. The tide has changed.”
Throughout all of the changes he’s seen, one thing hasn’t changed: his choice of software.
“I’ve been utilizing ClubReady since 2007,” says Fouse. “ClubReady for us has been integral for our growth. And when I say for us, we provide personal training, but we provide personal training under the umbrella of a health club. We’re almost a boutique experience within the health club. In our world the most important thing is not just being able to engage that member but to keep that member engaged. We need to continually engage that member.” That’s why he’s stuck with ClubReady. Check out a podcast where Fouse reveals:
- how software helps position personal training within health clubs
- what it takes to deliver a top-notch member experience
- how flexibility is the key to long-term success
- what operators should look for when considering a new platform