In the competitive world of fitness, the key to success is not only delivering top-notch classes but having effective lead management. One common challenge faced by studios everywhere is the intermittent presence of staff and the swiftness needed to reach out to leads.
Research has shown that sales drastically increase when a lead is contacted within 10 minutes of them expressing interest. This shows the immense importance of having quality time and staff to manage your leads. Your revenue generation and customer acquisition are directly impacted by how quickly your staff can contact the prospect. If their only time to work leads is in between classes as they are also helping with check-in, greeting new members, and caring for the facility, they don’t have a lot of time to devote to a personalized conversation with potential members.
You have spent your hard-earned money on marketing efforts to receive these leads. Don’t let them walk away because you don’t have the staff to communicate with them. You may choose to hire extra front desk staff specifically for studio management, but their schedules would be limited to when the studio is open. Prioritizing lead management during off-peak hours offers an opportunity to optimize your payroll costs.
Lowering your staffing costs and increasing your sales is ClubReady Concierge Services’ only focus, so you focus on your in-person members. They are a team of experts consistently making personalized calls, emails, and text messages to your uncontacted leads.
“As an owner, being able to communicate directly with the people who are overseeing it has been helpful, I just feel like there’s a personal touch that made me feel like my business was supported.”
Krystal M. Harris, owner of Club Pilates McDonough West
Written by Kelsie Stone