If you build it they will come … or you hope. But rather than hoping (not a strategy they say), wouldn’t it be infinitely better to start a studio from day one with hundreds of people lined up to get in and ready to go?
And wouldn’t it be even better if those hundreds of people were already paying members before the doors are opened for the first time? And wouldn’t it be better still to have a strategy to keep adding members and perpetuate growth? I think everyone would agree that is the best-case scenario and the precise position that Irina Kapetanakis found herself in as she went about starting her first Rumble Boxing franchise in Hoboken, New Jersey, just outside of New York City.
We caught up with Irina via Zoom to hear how she approached this first franchise, what her experience has been, and understand what her plans are for the future.